Why SEO Advertising Is Best For Your Business
Search Engine Optimisation (SEO) has evolved aggressively over past 10 years, even to the point where the phrase SEO is now challenging and commonly misinterpreted by many. Once upon a time, SEO advertising was thought of to be an essential element of a successful marketing plan for businesses of all sizes. Yet nowadays, the expression is so misconceived that the concept has been commonly devalued. Rather than encouraging more people to a website via organic traffic, a growing number of companies are turning to paid advertising because it is more convenient and less time consuming.
This article will explain why SEO advertising is still the best marketing avenue that can entice valuable leads and consumers to your business. Similar to any marketing approach, SEO advertising is not a quick-fix but a timely process that brings about increased visibility, web traffic, ROI, and presents reliable insights into consumer behaviour.
- Increased Visibility and Traffic
An effective SEO strategy is aimed to enhance the visibility of your website, consequently increasing the amount of website visits and sales. If you are ranked on the first page of Google search results, think of it as having a store in the middle of George Street, except without the extravagant rent! What’s better is that those individuals who visit your website are generally knowledgeable, certified leads that are already browsing for your products or services. The time and money it takes to convert these leads are therefore substantially decreased.
- Measurable Results
A significant perk for SEO advertising is that you can measure your results and possess a better understanding of means to improve your marketing efforts. In traditional marketing, such as TV and radio, you simply cannot accurately evaluate the performance of your marketing campaigns. SEO advertising empowers businesses by presenting precious statistics such as click-through-rates, conversion rates, length of visits and location.
Alongside this, your SEO investment will attract only targeted, qualified leads to your company; people that are actively looking for your products or services. TV and radio advertising can reach more consumers, but how many of those people are truly interested in your products or services? With SEO advertising, less of your marketing budget is squandered and you can customize your campaigns based on real-time feedback and results.
- Cost Efficient
An usual argument against SEO marketing is that SEO advertising is over-priced, however this is surely not the case. The fact of the matter is that compared with the costs of other types of online marketing such as Pay Per Click, social media marketing, or purchasing leads, SEO advertising provides you with excellent ROI. Even though PPC has the capacity to stimulate more income, your organic SEO remains the pillar of your online presence.
The question should actually be, can you afford to have poor SEO advertising? If individuals are searching for your brand online but they simply cannot find you, your rivals are succeeding and the continued impacts can be drastically damaging.
- Search Engines are Becoming More Popular
A recent study revealed that between 80 and 90% of shoppers will now check out online reviews prior to making a purchase, whether online or in person. With this figure only growing with further developments in technology, it won’t take long before everyone is shopping for products and services on the internet.
Additionally, it is forecasted that 2017 will be the year that web traffic derived from mobile devices will surpass traditional desktop devices. This paves the way for additional SEO customisation, such as local search optimisation, which makes it even simpler for clients to use. If your firm doesn’t have an effective SEO advertising strategy, your customers will not have the ability to locate you utilizing their chosen means, and possible sales will surely go to your competitors instead.
- Customer Insight
Thanks to Google, all web traffic is captured and tracked. The data and statistics stemmed from this traffic provides businesses with trustworthy information regarding their customer behaviour – the way they search, their keywords, the language they use, the type of device they use, as well as where they live. This data is exceptionally valuable considering that it allows firms to make well-informed decisions about their marketing techniques and strategies, both online and offline.
Now that you realize why SEO advertising is the best marketing strategy, it’s time to put your SEO strategy into action. Keep in mind that it can take a bit of time to enjoy the results, so if you’d like to speak to a reputable SEO advertising agency who can help you with your marketing needs, contact Internet Marketing Experts Traralgon on 1300 595 013 or visit http://www.internetmarketingexpertstraralgon.com.au