What Are The Key Organic SEO Ranking Aspects For A Website?
If you’ve just constructed your first website and you’d like to know the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most beneficial marketing tools as it helps you to get your message in front of potential consumers that are directly seeking your products.
Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s tremendously intricate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are created equally, so you can target the most crucial variables that will have the best impact on your SERP listings.
It is very important to understand that the weight of each variable changes as time passes, so Google will place more focus on specific variables based on user behaviour and how Google perceives it can maximise the user experience. With this being said, many of the leading organic SEO ranking variables have been in the same spot for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.
A great importance is put on content because Google intends to rank the most relevant websites on top of its search results . The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so developing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a terrific start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.
For over a decade now, backlinks have been one of the most significant variables in SERP listings considering that the more links there are to your website from reputable sources, the more trusted your website is viewed. The other side of the coin is true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value with time as Google tries to find new ways to assess websites, but for the time being, link building is still the best indication of relevancy and trustworthiness.
- Mobile Optimisation
With more users now searching from mobile devices than desktop computers, there has been a meaningful shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to ensure your website is genuinely ‘mobile-friendly’.
- Other Technical Aspects
There are lots of other technical variables that will noticeably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. At the same time, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is continuously evolving, meaning that SEO techniques are always changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any guidance in ways to properly execute any of the above SEO techniques, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Traralgon by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertstraralgon.com.au