Top SEO Trends In 2018
Online visibility is an integral component to any businesses strategy, however the digital landscape is in a consistent state of change so it’s quintessential to stay on top of these changes to make sure that your online visibility is optimised. Google releases between 500 and 600 updates every year, with the majority of them simply tweaking their secretive search ranking algorithm. With Google being such a commanding force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for companies to boost their website traffic, customer engagement, and ultimately their returns.
User behaviour is adjusting rapidly with new technology, so Google must monitor these changes and improve their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to succeed online, they too must remain on top of the changing trends in SEO. Actually, using out-of-date SEO strategies can result in penalties that decrease a website’s search engine results page (SERP) listings, so here we’ll explore the top SEO trends to bear in mind for your website in 2018.
A large number of users are now preferring to utilise voice searches rather than traditional keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current increase in voice searches continues at the same rate, approximately half of all online searches will be performed via speech by the year 2020!
What this suggests for websites is that they should start blending more long-tailed keywords into their SEO strategy, particularly those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be followed with a phrase such as “Where are the best Sydney restaurants near me?”
Link building has always been an important tool for SEO, and this will still be a pivotal component in determining SERP listings in 2018. Generating valuable links to trustworthy websites is still the most convenient way for Google to determine if a website is trusted, so adding value through quality links that helps you create an authority in your target niche is a terrific strategy.
Having said this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very valuable in the near future.
Since 2015, online searches via mobile devices has exceeded that from desktops, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.
The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly implies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is unquestionably the time to start!
Accelerated Mobile Pages
Website loading speeds play a pivotal role in SERP listings, and Google’s search results algorithm will certainly favour those with quicker speeds. In truth, Google has composed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times quicker than normal pages, and uses only 10% of the data in doing so!
How To Work On SEO For Your Website in 2018
Whilst traditional SEO techniques like link building will still be useful in 2018, there are other developing trends that Google is focussing on in the future which may noticeably change the practice of SEO. It’s clear that SEO is already transforming to stay on top of changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to obtain targeted consumers from higher SERP listings.
If you have any inquiries or concerns about how you can optimise your website to conform with the latest SEO trends, talk with Internet Marketing Experts Traralgon on 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertstraralgon.com.au