The Battle of the Brands
Your Website SEO Strategy in Traralgon is still considerably about keywords, but there certainly is one matter that some organizations face when they attempt to optimise for certain Keywords.
A Pay Per Click or AdWords campaign will really help you learn more about which keywords operate well in your niche and boost your Website SEO Strategy. I remember I think I spent about a year obsessing about one particular keyword that, despite what I did, I could not get on the very first page of Google. The cause was simple; it was a word that falls under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will never rank a non-branded site in front of the branded sites.
For example, if you sell Yamaha Pianos in a store in Traralgon, it would be wonderful if for anyone that searches for ‘Yamaha’ in Traralgon your site will show up but it probably won’t. Potentially if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will generally reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand and for Google to put anything other than Yamaha.com at No1 would certainly be a real step back for a search engine. This is what I mean by branded sites.
However, I realised the magic of long tail keywords. Once I figured out that I could control all sorts of long tail searches it was easy to move my focus and enhance my Website SEO Strategy. Once I had re-directed my method the visits to my websites enhanced massively. So take it from me, living life in the long tail is really fulfilling. Remember – Your Website SEO Strategy refers to making money, not where you show up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Traralgon on 1300 595 013 or visit, www.internetmarketingexpertsTraralgon.com.au