SEO Company Traralgon – Beware the SEO Traps.
SEO Agencies in Traralgon may all appear the same, but if you come up with enough awareness you can protect yourself from falling into traps.
Many years ago when I was discovering the value of SEO, I paid about $1,500 each month to one of the country’s best Online Marketing Companies. This particular company was popular in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high up on the first page of Google, all over a range of keywords. I was excited and money started to come in every day from online sales. I recall asking the owner of the business one day what would happen if I quit paying the $1,500 per month. He replied, then you would revert to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very uncomfortable about that idea, but the money was rolling is so hey, what was the problem? And I am sure that lots of Traralgon business would certainly have done the same thing.
One day I will certainly never forget I did my usual keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still absolutely nothing, then page 3, nothing. By then it seemed like all the blood had left my body and I was in a state of shock. I don’t recall what page the website was on but it was bad. In a state of panic I called my SEO Company and asked what the hell had happened. They mentioned some sort of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could manage that page on my own.
For those of you from Traralgon that know a bit regarding the history of SEO, my website had been subject to a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for some time. They built a multi-million dollar business around it, but when Google changed the algorithm that was the end of that.
Even as a CEO of an SEO Company working for Traralgon, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may see an SEO Company, but if you directly don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the mercy of a dodgy agency that uses shoddy and outdated techniques. Even when you 100 % outsource your online marketing you still need to know what’s going on. Never forget the fact that it’s your company, your livelihood.
Keeping that in mind, here are a number of questions for you to ask when looking for a Traralgon SEO Company.
- Does the SEO firm have the capacity to do all elements of web design and coding?
- Will they also analyse your competitors’ sites and businesses to establish which sites in your industry are performing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO firm have a link tactic for your site?
- Does the SEO firm handle your social media tactic?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a component of their plan?
- Is the SEO firm seeking to understand your sales technique?
- How do they handle reporting and communication?
- Do they offer you quick-fix promises?
If you are searching for a few suggestions and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then give us a call and we will answer every one of your questions. Contact Internet Marketing Experts Traralgon on 1300 595 013 or visit, www.internetmarketingexpertsTraralgon.com.au.