Google AdWords Management Traralgon – Do people really pay attention to your ads?
Google AdWords Management is an essential part in any SEO and Marketing campaign because if you just simply leave your ad alone after creating it, you will not be flexible enough to actually get the results you want.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically prepared ad, and after that leave it in the vain hope that it will create some new business for them. If you are a company in Traralgon (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really simple ideas that will really help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – getting to know all functions.
There are actually 2 versions of AdWords. It may seem a tad obvious to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have realised it yet. So the first version is classic AdWords, and there is AdWords express. If you are a local Traralgon company then chances are that you would have been prompted at the start of registering AdWords to run an ad campaign through express (it assesses the size of your company from your web page and makes a recommendation) if this is the case, I really want you to look for the regular AdWords and start using that because it is far more dynamic and has amazing features like more precise targeting so you can reach your Traralgon potential customers more efficiently. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can locate classic AdWords by just hunting for AdWords and following the cues, but keep in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t have the ability to see it in the other program.
$5 will by no means see any real results– and not just since results cost more than that, but because you have to have a bigger campaign so as to actually see the effective aspects, and the not-so-successful parts. A great way to find out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the estimated expenses slider to discover the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but in which the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, often you just need to think of how much you are willing to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you will need to have a bit of a leap of faith to find out what will help you.
Monitoring your ad.
This is the step that far too many people forget because they don’t understand that you get metrics from a campaign. You can in fact measure and watch to see how many people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep track of this? Well it will make sure that you are noticing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for at least 5 days to let it settle into a routine– because often ads will get a big rise at the start that gives you inaccurate assumptions about its effectiveness. So pay attention to it and don’t be afraid to start again with new plans.
So why should you count on my advice? I am actually the CEO of Internet Marketing Experts Traralgon, and I have worked in this business extensively. I have started off by managing a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run a highly successful SEO agency that specialises in many areas including Google AdWords management. So If you are searching for more information about what to look out for in a successful Google AdWords campaign, or wish to talk to an SEO agency to increase your business even further, then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsTraralgon.com.au.