An SEO Quick Fix Guide You Can Do TODAY
SEO is considered by many to be a mystical creature with wonderful powers. Understanding clearly how SEO works and all the various ways to increase your website’s SEO score can be extremely demanding and time-consuming. Still, it is an essential component of any online marketing plan and will virtually make or break a company in some industries. Many industry experts consider SEO to be among the most effective forms of advertising, so regularly improving your SEO should be a priority if you intend to increase your website visitors and earnings.
It’s difficult to keep up to date with SEO best practices and standards since they change quite often, so it’s often recommended that you seek expert advice concerning your SEO and online marketing strategy. At the same time, there are some quick and easy ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some simple ways to improve your SEO today.
Content is King
When it comes to SEO, content is king. So, make sure you have high-quality, well-written and original content that is relevant for your target market. Updating your content often is also important so don’t leave your content untouched for years because there’s no need to update it. Integrating a blog into your website is always great for SEO because new content is repeatedly being added and search engines love finding new content and will increase your rankings if this happens commonly.
Make sure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the various webpages on your website. A big component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the relevant information they’re looking for. It’s critical that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will acknowledge this and subsequently improve your SEO score. Having a ‘flat’ website means that you aren’t burying web pages within web pages. A good general rule is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is utilised by search engines to understand the content of each web page in determining the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to make sure that it is relevant. Each meta title should feature a primary and secondary keyword that is suitable for that webpage, alongside your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will trim your meta title which looks sloppy and unprofessional. Having high-quality and relevant meta titles are fundamental in optimising your web pages for SEO.
Meta descriptions are essentially succinct explanations of the content of the web page. Even though meta descriptions don’t exclusively influence ranking algorithms, they are still very important as search engines will often use the summary in search results snippets when they believe a web page’s meta description accurately depicts the content of the web page. Unique and accurate meta descriptions incorporating keywords will help improve your click-through rates (CTR’s) and website visitors, which will inevitably lead to increased revenue. Meta descriptions should typically be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as straightforward and clean as possible. There should no irrelevant strings or parameters including key phrases in any of your URL’s. You can probably identify with this if you’ve ever clicked an excessively long hyperlink. If so, then you’ll most probably agree that they look disorganised and unprofessional. If you’ve designed your website using WordPress, then it will automatically produce a simple and clean URL structure for you, so you don’t need to stress over it!
Moreover, if you’re utilising another website platform and you already have an established website, it’s best to seek professional advice in relation to changing your URL structure because doing so means that you’ll lose all your links, and consequently your SEO value. Digital marketing experts will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this situation, then talk to the team at Internet Marketing Experts Traralgon on 1300 595 013 or visit their website: http://www.internetmarketingexpertstraralgon.com.au