Marketing

How To Write Great Content – Fast

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Blogging is one of the most beneficial SEO and online marketing approaches that a company can utilise. The value of producing quality and insightful blogs regularly are largely underrated. Consider some of the following statistics:

 

Blogging generates 55% more website visitors

 

Blogging yields 97% more inbound links and 126% more leads

 

Blogging produces 434% more indexed pages in search engines

 

With all the SEO and online marketing advantages, there’s no secret why there are plenty of online blogs nowadays. Creating useful content regularly has become more beneficial than ever before. So how do bloggers produce quality content fast? This article aims to show you how.

 

Take advantage of Templates

 

There is absolutely nothing worse than looking at a blank page and not realising where to start. One practical solution to this plaguing issue is to utilize templates. There is a reason why qualified online marketing and digital agencies utilize templates– because they do the job!

 

There’s only a small number of various blog types– How to, essay, review, interview, etc. Having a basic template for different blog types is a helpful technique to prevent hours of procrastination. Templates give you the structure for composing an article, allowing you to start wherever you prefer. You do not need to spend hours making complex templates for every blog type. Simply spend an hour tomorrow making templates for each blog type and see how it works for you.

 

When new ideas strike, write them down!

 

Unquestionably, the most complicated component of writing is developing a good idea. Sitting down and trying to develop new ideas can be a tormenting process. It’s never simple to come up with ideas under pressure, yet when you’re in the shower or laying in bed trying to sleep, they never seem to end! It’s typical for ideas to appear at random times, so when they do, write them down. You do not need to keep a pen and paper in your bag always. There are a few apps that are convenient and simple to work with.

 

Apple Notes – for those with an iPhone, this is a built-in application that also synchronizes with your iMac.

 

Evernote – a very good app that you can use on your phone or computer, which also syncs with both devices.

 

Springpad – If you would prefer to use different multimedia including audio, video or picture notes, this app will be superb for you.

 

Write in your own voice

 

One of the biggest tricks of experienced writers is to write in one’s own voice. A lot of writers make this simple mistake for quite a few reasons– they may not be confident enough or they may think a different voice appears more powerful. The fact of the matter is that everybody has their own original style and tone.

 

When you aim to write in someone else’s voice, it just does not sound natural and takes a significant amount of time to make it sound authentic. A few writers may also try to twist or redefine their unique style, eager to sound more like their favourite writers. But this is just swimming against the current. Uncover your own voice, adopt an attractive tone and you’ll write far better content a lot quicker.

 

Remove distractions

 

Writing takes a great deal of mind power, so it is easy to succumb to temptations such as Facebook, Twitter or TV from time to time. Discover a quiet place without any distractions and you’ll be delighted at how much better and faster you will write. Distractions not only consume time, but they make it more difficult for you to begin writing again, creating an ineffective cycle that’s hard to break.

 

If you can’t prevent background noise like myself (wife and three kids at home), try listening to some music to help drown out the noise. Or perhaps take your work elsewhere, like a library or café, to make it a lot easier to concentrate.

 

Write the Introduction Last

 

My personal favourite technique is to write the introduction last! The intro is typically the most important and time-consuming aspect of the writing process. It introduces the ideas, arguments and direction of the rest of the piece, so it’s normally beneficial to write it last. You may develop additional ideas when writing the majority of your article, so you can conserve a lot of time editing by simply leaving the introduction to the end.

 

If you adhere to these steps, I’m confident you’ll discover that your writing quality and speed will improve substantially. Despite this, time pressures generally make it too troublesome for you to service a regular blog. In these cases, why not outsource to a digital agency or online marketing company? You’ll discover that the costs of doing so will be worth the SEO improvements. For a trusted and dependable digital agency who can assist you with your writing goals, contact Internet Marketing Experts Traralgon on 1300 595 013 or visit http://www.internetmarketingexpertstraralgon.com.au

 

SEO Advertising Traralgon – New to the world of advertising? Don’t be afraid, Be adventurous!

SEO Advertising is a exciting part which you need to try for your local Traralgon business if you intend to enhance your SEO campaign. The very best place to turn to is Google AdWords to find out how to use advertising, an additional area is Facebook ads, but let’s begin today with running through a few ideas about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/

From here you can start off on your grand quest of Google advertising.

But just before you start, know this:

 

  •  You will not see results until you commit– don’t only spend $1 and expect amazing results.
  •  You have to let your ad campaign run for at least a week– if you try and interpret the results before this you will not see what actually happens, there is often a peak of attention at the start, which will resolve after a week.
  •  And there are additionally two separate systems in Google AdWords. There is AdWords ‘classic’ and also Google AdWords ‘Express’.
  •  You can make an advertisement for your Traralgon business through Express far speedier than classic AdWords, on the other hand you will have less options and less tools.
  •  Your Ad Campaigns don’t move between the two systems, so you can’t deal with an express ad from Classic AdWords.

 

So It is pretty simple to establish your campaign, simply Google AdWords, click ‘start campaign’ and you are one your way! Simply choose your location (such as Traralgon) and your Budget. But I have always found the bit that most people find complicated is understanding what to actually write for your ad.

 

Headline.

 

The headline is the title of an ad. It should be appealing and eye-catching! It must be contained in no greater than twenty-five characters. Note: the headline can’t be merged with the descriptions.

 

Description 1 and 2.

 

The description highlights the title and provides a great call-to-action (CTA) to influence the reader to click on your ad for Traralgon. Please bear in mind that the two lines can possibly be composed of two parts of a sentence or two small sentences. It can be read at one time. So you can start off a sentence in the description 1 and finish it in the description 2– that’s absolutely fine. However, wach description line can not go beyond thirty-five characters.

 

Display URL.

 

It is the URL showed on the ad but it could be different from the real one if it is too lengthy or too complex. A display URL can have the keyword or the search intent in the URL path to be more relevant.

 

Official Rules for Writing Ads.

 

  •  Only one exclamation mark, and no exclamation mark in the headline.
  •  Do not apply the word ‘click’ or anything that is inconsistent with the display of Google searches as per their policy.
  •  No misusing of upper case.
  •  Respect the character limits.

 

All the rules for Google ads are detailed here:

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B.

 

The preview also displays you how your ad will look on traditional searches as well as on mobile searches and for other engines so you can understand how your ad will look for all options. Once you are happy, click ‘Save’ and you will now have completed your first AdWords Ad for your Traralgon company!

 

So I have aimed to give you a bit of an awareness of where you can begin with SEO Advertising in Traralgon, but there are so many other facets which will require your attention as your business grows. My advice is that you should start finding out more and even more, and the fact that you are reading this blog is a really good start because free help and advice like this can help you combine it all together. If you are searching for even more though, and what to put this into practice, then you may wish to start thinking about an SEO company to boost your SEO Advertising. And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Traralgon on 1300 595 013 or visit, www.internetmarketingexpertsTraralgon.com.au.

Digital Advertising Traralgon – Your Essential starting place for your SEO and Marketing Project.

Digital Advertising in Traralgon is so essential despite if you are a small business or a large business. And if you have tried your hand at SEO and Marketing, or even if you have no idea where to start then this is a fantastic place to begin.

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Over the previous ten years I have devoted a ludicrous amount of money and time finding out the most ideal way to have my websites creating income. If I had not had this sort of bad experiences I don’t think I would ever been forced into learning this stuff for myself. So keep in mind, and pay attention to a few of the lessons I have learnt so you can get the very best start possible, especially if you are a local business owner in Traralgon, or if you are just starting with Digital Advertising.

1.) The biggest aspect that I would like to make clear is that your SEO Campaign will take time and you can not be hesitant. I don’t want you to be gambling away your life saving on some passing trend, but rather I want to try and make you mindful that you can’t succeed without commitment.

– When you have your first advertising campaign. Don’t spend $2 and whine that it didn’t do the job. You have to make a commitment.

– You furthermore can’t just run your campaign for a day. It takes at minimum a week to get a proper respect for an ad’s success.

2.) When you are creating content, don’t just duplicate everyone else, your Digital Advertising will definitely be far more desirable if you be distinct and look to what is lacking from your industry. The best thing you can possibly do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something unique.

3.) Look to producing a calendar to monitor your content. This will help you not only keep in mind what sort of posts or content you have made, but is crucial for planning ahead. Among my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t only use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being effective, and what still needs improvement.

4.) Some resources that I would suggest that you consider include some terrific research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want a little something unique.

– If you want to create graphics, www.canva.com is fantastic, straightforward and easy to use for all your graphics needs, it is click and drop with plenty of pre-sets.

– When producing infographics, check out https://infogr.am/ it is a quick way to make a visual representation of data or information without having to employ a designer or resort to using Microsoft Excel pie charts.

– And also one tool for an neglected area is https://followup.cc/ it is a Gmail plugin that will help you through scheduling and planning because it lets your remember of customers and contacts that you must follow up with. It sends you email prompts and lets you keep track of people so that you can enhance your effectiveness and guarantee a more professional image to your contacts.

5.) Essentially when it relates to determining the success of your Digital Advertising, it can be rather testing to see how your business is going compared with your competition in Traralgon or even all around the country. But the ideal way to get a real impression is to not fall into the trap of looking only at the general ‘reach’ of your content, but rather its ‘consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially how much revenue it may be said to have generated. You have to look at all this data, and see what the real result has been because while there may be thousands or millions of customers taking a look at your content as a Traralgon company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Traralgon I have seen a number of the best, and most unfortunate tries at Digital Advertising and so we don’t waste any time or your effort in creating real results for SEO campaigns. To find out more contact us on 1300595013 or visit, www.internetmarketingexpertsTraralgon.com.au.

SEO Advertising Traralgon — What will 2016 hold for local small business?

SEO Advertising in Traralgon is a challenging matter, and as we enter into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, challenging. You can never ever find out what is around the bend, but if you find out the important parts of the past and look for trends you can get a better understanding. This is specifically true for SEO. I would like to try and point out to you several of the major patterns that have been coming out in 2015 throughout the Traralgon SEO sector and the world. From this hopefully together we can try and figure out where to focus our efforts, this will be specifically useful if you are a local Traralgon business.

Think Local

This is the largest emerging trend and it is going to keep boosting in importance. This means that if you are an Traralgon company and you are looking for local users, then this is wonderful. Starting with the changes from Google Pigeon, we saw an arising pattern that local Traralgon searches were in fact ranking higher than business with national company headquaters, or even places on the other side of town. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.

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Local-boosting tech patterns

There are a few technology areas which are swiftly growing abroad and are starting to emerge in Australia and it won’t be very long before they gain popularity in Traralgon.

Mobile wallets

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Society is becoming more and more used to lugging around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other fast ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 points for a local Traralgon business. 1– you should be observing growing patterns, and ensure you have the capability to actually let people pay– for instance, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start taking advantage of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore instantly into their wallets.

Beacons

Beacons are an item that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting deals to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who connect or sign up to the Beacon. This means that people at your Traralgon store, or even roaming past the area will be given more incentive to actually enter the store and make a purchase. It’s a brilliant advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even better use of Apps such as Snapchat and Periscope for inventive ways such as advertising. This has been seen in America with national projects run by Dunkin’ Donuts and Taco Bell making use of these apps. It is incredible how individuals can keep reinventing ways to get their business out there, and the same might be done for your local company in Traralgon. Be creative and even analyze what people have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to combine a related idea into you own strategy.

My last pieces of parting suggestions– and these are things that you can possibly do now, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your business yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Traralgon level, and also boost your authority and perhaps even become an useful resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will possibly observe that the future actually looks efficient for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Traralgon businesses, so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are looking to boost your SEO efforts, then contact Internet Marketing Experts Traralgon on 1300 595 013 or visit, www.internetmarketingexpertsTraralgon.com.au

SEO Internet Marketing Traralgon in 2016 – A Sweet Opportunity

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SEO Internet Marketing Traralgon can provide a world of opportunities In the world of SEO, even more so when it comes to producing substance for your Traralgon business. But don’t all options – choose the correct ones that work for your company. To take the time-honored ‘kid in a candy store’ cliché, you may be delighted to see all of these fantastic ideas before you, from Images, to Videos, to Blogs– but if you gorge yourself on every little thing while only take half a bite out of the prospective wonders, then not only are you going to end up sick and appearing a fool, but you won’t have actually done any one task correctly.

So let’s talk about the Traralgon ‘Content Candy store‘.

Well, content (as we all may know) is a wide-ranging and expansive term given to the parts of your website that your customers and target market can view and interact with. This can be visual, literary, or even extend beyond the website into day-to-day events or activities.

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Content is the atomic particles of all digital marketing‘– Rebecca Lieb, Analyst, Altimeter Group

Content includes, but is not limited to the following:

  • Images, pictures, Gifs
  • Web page content
  • Written articles
  • Blog posts
  • Guest Posts
  • Social Media updates and content
  • EBooks.
  • Reports.
  • Brochures.
  • Catalogues.
  • FAQs.
  • Videos.
  • Animations.

It’s essential to choose a broad range of content that can assist you in engaging with your audience in Traralgon while still developing a balance and flow that you want your brand to represent. One way to do this is by trying out different ways to find your brand’s voice. For example, if you haven’t thought of enlivening your content with animation, possibly approach someone and get an idea of exactly what they could do for you. Research the opportunities and don’t be afraid to keep trying different ideas until you find the approach that is not only right for that specific situation, but right for your Traralgon company.

Because as you are probably aware, content development doesn’t have to stop at your website. The development of off-site content is an appealing and useful way to expand your brand and add to your link profile and target market. This opens you up to a new area of success. If you are creating great content then you ought to try and share it around, publish both on-site and off-site to maximise visibility.

Make sure you keep the most suitable content for your own website, the content that is keyword-rich and also helps to engage with the audience, but there is no harm in having some pieces externally bringing in more communication with your website. This off-site content is among the best ways to build the visibility for your brand and create a name for you that is identified with high quality content.

But be cautioned, often people go too far with this, as was seen in trend of guest blogging a few years ago. Don’t opt for all opportunities, choose the best ones that work for your business– Don’t grab every single thing in the Candy Store.

You need to start considering what will be really useful to you and your company and then act from there, if content is going to be stretched thin or not actually help, then don’t waste your time and money on it, simple. If you have any fantastic ideas, or want to chat, simply call Internet Marketing Experts Traralgon on 1300 595 013 or visit, www.internetmarketingexpertsTraralgon.com.au.