There are an assortment of online marketing tools that can help websites in boosting their traffic, conversion rates, and brand awareness. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. While SEO has proved to be very effective, it takes a fair amount of knowledge, time, and money to see fruition.
But what if you would like to see results instantly? Regardless of whether your website has just been published or you’re a local business that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a fantastic tool that can assist you by positioning your ads in front of customers who are proactively looking for your services or products.
Basically, PPC is an advertising model used to boost traffic to websites. Website owners craft ad campaigns with specific targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are inserted on top of SERP listings before any organic results. The benefits that many websites obtain from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your enterprise.
One of the top advantages of PPC advertising is the opportunity to assess and track your results in real-time. Whether or not you set your daily budget to $4 or $40, there are a multitude of high level performance indicators that can be quantified, for example impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to immediately assess the performance of their campaigns and quickly make changes where required to maximise performance. Unlike other advertising avenues, PPC grants you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising goals.
PPC allows any kind of business to set up their advertising efforts quickly and easily, without presenting too much risk with the capability to establish a maximum daily budget. Even though SEO is a very powerful strategy, it generally takes many months to see results so if you’re a new enterprise that wishes to enhance traffic and brand awareness as soon as possible, PPC is ideal for you. Crafting ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by displaying ads at the top of SERP listings.
Highly Targeted Traffic
PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you choose to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then assess the metrics that were used in conversions and strengthen their future campaigns according to this feedback. Advertisers normally take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their individual target market.
Having the capacity to export the results of an ad campaign and evaluate specific metrics provides websites with invaluable data which can be utilised in other marketing avenues. Along with this, websites can easily find impression, click, and conversion data for each keyword or phrase used in their ad campaigns which drastically helps in their SEO initiatives. PPC also enables websites to find data about their competitors by employing 3rd party tools like SpyFy and KeywordSpy, enabling them to construct a profile of their competition and what market share is obtainable.
As you can see, PPC is a valuable marketing tool that is ideal for all types of businesses. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data obtained from real-time results provides invaluable feedback to improve future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you need any assistance in building your PPC ad campaigns, speak with Internet Marketing Experts Traralgon on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertstraralgon.com.au