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Top Advantages of Pay-Per-Click Advertising

Internet Marketing Experts Traralgon,Digital Marketing Traralgon,Online Marketing Traralgon,Internet Marketing Experts,	internetmarketingexpertstraralgon

There are an assortment of online marketing tools that can help websites in boosting their traffic, conversion rates, and brand awareness. One of the best online marketing approaches is Search Engine Optimisation (SEO), where the aim is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. While SEO has proved to be very effective, it takes a fair amount of knowledge, time, and money to see fruition.

 

But what if you would like to see results instantly? Regardless of whether your website has just been published or you’re a local business that can’t compete with the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is a fantastic tool that can assist you by positioning your ads in front of customers who are proactively looking for your services or products.

 

Basically, PPC is an advertising model used to boost traffic to websites. Website owners craft ad campaigns with specific targeting metrics and basically pay Search Engines each time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are inserted on top of SERP listings before any organic results. The benefits that many websites obtain from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your enterprise.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to assess and track your results in real-time. Whether or not you set your daily budget to $4 or $40, there are a multitude of high level performance indicators that can be quantified, for example impressions, clicks, cost-per-click, conversions, and ROI among others. These metrics allows website owners to immediately assess the performance of their campaigns and quickly make changes where required to maximise performance. Unlike other advertising avenues, PPC grants you the freedom to customise and track metrics in every campaign and monitor success based upon your advertising goals.

 

Quick Entry

PPC allows any kind of business to set up their advertising efforts quickly and easily, without presenting too much risk with the capability to establish a maximum daily budget. Even though SEO is a very powerful strategy, it generally takes many months to see results so if you’re a new enterprise that wishes to enhance traffic and brand awareness as soon as possible, PPC is ideal for you. Crafting ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to generate new leads and customers by displaying ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you choose to display them, enabling websites to spend their advertising budget only on their niche market. Websites can then assess the metrics that were used in conversions and strengthen their future campaigns according to this feedback. Advertisers normally take a multi-layered approach initially and narrow down the specific metrics of a campaign that works best for their individual target market.

 

Valuable Data

Having the capacity to export the results of an ad campaign and evaluate specific metrics provides websites with invaluable data which can be utilised in other marketing avenues. Along with this, websites can easily find impression, click, and conversion data for each keyword or phrase used in their ad campaigns which drastically helps in their SEO initiatives. PPC also enables websites to find data about their competitors by employing 3rd party tools like SpyFy and KeywordSpy, enabling them to construct a profile of their competition and what market share is obtainable.

 

As you can see, PPC is a valuable marketing tool that is ideal for all types of businesses. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data obtained from real-time results provides invaluable feedback to improve future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you need any assistance in building your PPC ad campaigns, speak with Internet Marketing Experts Traralgon on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertstraralgon.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And How To Fix It!)

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In today’s hostile landscape of online marketing, there’s no question that content is king. Content is everywhere you look and folks love consuming it! It should come as no surprise that content is at the core of most marketing techniques, with close to 94% of small companies concentrating their efforts on content marketing. Having said this, with nearly every companies now honing their marketing efforts on content, it’s becoming significantly more complex to stand out from the crowd and make your content marketing interesting and successful.

 

Have you attempted content marketing only to discover that you’re not getting the intended benefits? Well, you’re undoubtedly one of many businesses that are in the same boat. Don’t give up though, there’s no question that content marketing is one of the most helpful ways of growing your customer base. So, here are four reasons why your content marketing might not be performing and importantly, ways to fix them!

 

  1. You don’t have a strategy

 

Similar to any investment, if you don’t have a strategy and assigned KPIs to measure results, how can you possibly improve? Uploading blogs and sending tweets are fantastic, but if you don’t have any objectives then you’re simply aiming in the dark. For you to construct meaningful content that viewers will engage with, you must have a clearly-defined strategy that should align with your business objectives.

 

Whether you want to raise brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs in conjunction with short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your target audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not distinct

 

With the sheer number of online companies today, it’s pivotal that your content is distinguishable from others. Too many businesses will generate content without examining the competition and consequently construct content that merely gets lost in the crowd. Your content should be captivating, engaging, and most importantly, offer value to users by presenting solutions to common pain-points in your niche. Alongside this, different types of content suit different communication approaches, so consider the most effective ways you can do this, either through video, infographics, diagrams, or even just thought-provoking or captivating text.

 

  1. You don’t advertise your content

 

Among the greatest oversights that small companies make with their content marketing is that they don’t actually market it! Even if you’ve developed the most ground-breaking article the world has ever witnessed, who will read it if they have no idea it exists? For you to triumph with your content marketing, it’s paramount that you advertise your content through all available means, including:

 

Social networking sites (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your niche.

Proposing it as a guest post to bloggers in your market.

Incorporating links to your content when commenting on other forums and blogs.

 

  1. Your content is not search engine friendly.

 

Content consists of a sizeable portion of your SEO, so it’s necessary that your content is SEO friendly and never use black hat tactics to attempt to boost results. Keyword stuffing is a frequent mistake that businesses will make in their content creation, coupled with using the wrong keywords, duplicate content, and not optimising their meta tags.

 

Do some homework to discover the most effective keywords that your target market would use to find your content. Moreover, use meta tags to your strengths to attract more users to your blog. Search engines always wish to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the possibility of obtaining more high-quality, trusted links from relevant businesses.

 

At the end of the day, there could be thousands of reasons why your content marketing isn’t giving you the intended results, however these recommendations should address most of them. If you’re intending to invest in content marketing, you can’t do it half-heartedly. Do as much research as you can about your target market, your competitors, and your keywords, and craft interesting content that your visitors will naturally engage with.

 

If you’re about to give up on content marketing because of poor results, get in contact with Internet Marketing Experts Traralgon who will be able to point you in the right direction. Phone 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertstraralgon.com.au

SEO Tactics To Forget About in 2018

Internet Marketing Experts Traralgon,Digital Marketing Traralgon,Online Marketing Traralgon,Internet Marketing Experts,	internetmarketingexpertstraralgon

In today’s competitive market of digitalisation and globalisation, it’s critical for businesses to utilise online strategies and tactics that enhance their exposure to customers that are actively searching for their products or services. Search Engines are invariably the most influential programs that will have a bearing on your online visibility, and therefore your website traffic, conversion rates, and inevitably success. Search Engine Optimisation (SEO), therefore, is used extensively by most websites to enhance their Search Engine rankings, otherwise referred to as ‘Search Engine Results Pages’ (SERPs).

 

SEO can be a superb investment that will grow your visibility and conversion rates, or if used improperly, can hurt your rankings and exposure, thus having the opposite effect. The challenge with SEO is that its algorithm is perpetually changing, and most website owners don’t keep up to date with the newest SEO trends. SEO techniques that worked last year may not necessarily be effective this year, and prevalent SEO tactics from five years ago may result in your website being penalised today.

 

Rather than discussing the top SEO techniques that website owners should be investing in, we’re instead going to inspect the top SEO techniques that will actually penalise your website and therefore should be completely forgotten about in 2018.

 

  1. Keyword Stuffing

 

Keyword stuffing is a regular mistake that many website owners make in an attempt to increase their SERP results. Keyword stuffing is ultimately the same as it sounds – adding as many keywords/phrases to a websites content or meta tags by any means possible. Search Engine spiders or crawlers can rapidly identify how many times a keyword has been utilised and will penalise websites for severe keyword stuffing. As an alternative to keyword stuffing, website owners should concentrate their efforts on the sub-topics and related information behind the keywords/phrases themselves.

 

  1. Aggressive Link Building

 

Link building has been a popular SEO tactic since the start of SEO, and its value as an SEO tactic has evolved rapidly since then. Although link building continues to be amongst the leading three SEO tactics in 2018, aggressive link building will undeniably result in your website being penalised. Google weighs links highly as a ranking signal considering that links are a public promotion which correlates with valued information on a website.

 

Aggressive link building transpires where links are garnered in an abnormal way. Examples of this is where links are situated in poor link directories, buying links, link schemes, and other spammy tactics. This SEO technique will lead to penalties for a website and should be discarded, instead being substituted with a link building strategy that is more user-focused and marketing based.

 

  1. Excessive Internal Links

 

One obsolete SEO tactic that many individuals still perceive to be effective is excessive internal links. There is a general misconception where websites that contain a large amount of links to other pages within the website will help their SERP results. The objective in doing this is to enrich a website’s backlink profile. This is definitely not accurate, as excessive internal links within your website will do more damage than good.

 

  1. Not Identifying Technical Issues

 

The backend of a website plays a considerable role in SEO, so it’s important not only to identify any technical problems that may hurt your SERP rankings, but also keep up to date with the latest best practices. For example, Google has just published an update relating to SSL encryption, so if a website doesn’t satisfy this update now, it will be penalised. The most popular technical issues that impact most websites today are:

 

Slow loading page times

Mobile errors

Duplicate content

Improper redirects

Unintentional blocked pages

 

  1. Not Optimising Images

 

One of the most ignored SEO tactic that will help your SERP rankings relate to the images within a website. Optimising your website for image search is a superb way to bolster your SEO, and this can be done mainly with the image filename and alt attribute. For instance, rather than providing an image with a filename of home1.jpg, website owners should instead aim to use a keyword that describes the image. In addition, a frequent mistake with images is keyword stuffing the alt attribute.

 

There’s no doubt that a reliable SEO strategy will increase a website’s SERP rankings and visibility, however due to many websites abusing SEO techniques in years gone by, Search Engine’s SEO algorithms are frequently changing and it’s important to keep up with these changes to thrive in today’s online marketplace. If you need any guidance with your SEO strategy, or simply haven’t updated your strategy in the last couple of years, talk with Internet Marketing Experts Traralgon on 1300 595 013, or visit our website for further information: http://www.internetmarketingexpertstraralgon.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

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Are you new to social media sites and want to learn the basics of one of the best platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where roughly 330 million users interact with one another through brief messages of up 280 characters. Currently there’s around 6,000 tweets being sent through the internet each second, differing from simple text messages to gifs, memes, images, videos, and much more. Twitter is among the most beloved social networking sites and is widely different to other social media giants like Facebook and Instagram.

Twitter is a platform where members post a range of information; from jokes, news, politics, or just general thoughts about vague topics! In place of having a circle of friends like Facebook, Twitter is based upon followers (not always friends) so not only can you communicate with friends, but also your favourite sport stars, politicians, and journalists alike. Anything you upload on Twitter is available publicly for anyone to find, but don’t stress, you can simply change your preferences to private if you wish to.

 

The initial step in understanding Twitter is to understand the basic terms and lingo used. The following lists the most commonplace vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another member

Feed – The list of tweets you’ll find on your homepage from individuals that you follow

Handle – Your username

Mention (@) – A way of mentioning other people in a tweet (e.g. @EAGames). Any person mentioned in a tweet is informed, being an uncomplicated way to interact with other users publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either opt to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a discussion (e.g. #Vegans). You can find tweets from all users that mention a specific hashtag by clicking the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or visit www.twitter.com and hit the signup button. The full name you enter will be your display name, but this can be changed as frequently as you desire. Choose a username (or handle) so users can mention you by typing the @ symbol in front of your username. After you’ve typed in your phone number for verification purposes, chosen an avatar, and composed a quick bio about yourself so others can see your passions and interests, you’re all set to go!

Joining the Twittersphere

As touched on earlier on, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other personalities of which you’re a supporter. Once you’ve registered, Twitter will offer a helpful kind of setup wizard to help you get started, like suggesting some members that you might have an interest in following. You can grant Twitter permission to search your contacts list to look for any of your friends that are using Twitter. Following friends and other users is incredibly easy, and once you’ve begun following certain users, Twitter will continue to provide suggestions for other users to follow depending on the types of users you’re presently following. All the tweets of your followers will appear in your Feed, so the more you follow, the more Tweets will appear in chronological order in your Feed.

Tweet Something

You can Tweet anything you like, as long as it adheres to Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, images, photos, videos, gifs – a complete range of different media that can be uploaded via your device. Remember though, videos can only be a maximum of 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is pretty cool!

Once you’ve gotten the hang of the basics of Twitter, the world is essentially at your fingertips! You can keep up to date with the latest trends, be the first to view viral posts, and communicate with your friends and favourite personalities in a simple and easy to use platform.

Once you’ve got the ball rolling, the rest will fall into place naturally, so why join the Twitterverse today? If you need any guidance with getting started on Twitter, simply get in contact with Internet Marketing Experts Traralgon on 1300 595 013, or visit our website for more information: http://www.internetmarketingexpertstraralgon.com.au

 

What Are The Key Organic SEO Ranking Aspects For A Website?

Internet Marketing Experts Traralgon,Digital Marketing Traralgon,Online Marketing Traralgon,Internet Marketing Experts,	internetmarketingexpertstraralgon

 

If you’ve just constructed your first website and you’d like to know the ways in which you can boost your organic search results, then you’re certainly on the path to success. SEO is one of the most beneficial marketing tools as it helps you to get your message in front of potential consumers that are directly seeking your products.

Sadly, the answer isn’t very straightforward! Google’s search ranking algorithm is effectively its secret to success, so it’s tremendously intricate and has over 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are created equally, so you can target the most crucial variables that will have the best impact on your SERP listings.

It is very important to understand that the weight of each variable changes as time passes, so Google will place more focus on specific variables based on user behaviour and how Google perceives it can maximise the user experience. With this being said, many of the leading organic SEO ranking variables have been in the same spot for a number of years now, so understanding these top variables can give you a better understanding of how you can optimise your organic search results to boost customer engagement, website traffic, and ultimately sales.

  1. Content

A great importance is put on content because Google intends to rank the most relevant websites on top of its search results . The recent Hummingbird update helps Google to recognise a website’s content structure and how this content adds value to potential consumers, so developing quality content set in a natural tone will be rewarded with higher rankings. Including articles in your website such as intricate tutorials, guides, and how-to’s is a terrific start. In addition, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has analysed the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most significant variables in SERP listings considering that the more links there are to your website from reputable sources, the more trusted your website is viewed. The other side of the coin is true as well though, so beware not to create links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value with time as Google tries to find new ways to assess websites, but for the time being, link building is still the best indication of relevancy and trustworthiness.

  1. Mobile Optimisation

With more users now searching from mobile devices than desktop computers, there has been a meaningful shift towards optimising your website for mobile devices. Google is already experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better make a start but beware not to publish it until it’s 100% complete or you may be penalised. Page loading speed is a decisive factor for mobile optimisation, so aim to have mobile pages loaded within 2 seconds to ensure your website is genuinely ‘mobile-friendly’.

  1. Other Technical Aspects

There are lots of other technical variables that will noticeably affect your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very easy to install if you haven’t already done so. At the same time, make sure that your landing pages have a H1 or H2 heading in the source code, as this has been found to associate with higher rankings. Other elements such diverse and organic backlink anchor text and less on-page advertisements and pop-ups will also improve your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is continuously evolving, meaning that SEO techniques are always changing also. Despite the fact that there more than 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a seamless mobile experience. Aiming to concentrate on all Google’s search ranking variables will prove to be unproductive, but if you focus on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any guidance in ways to properly execute any of the above SEO techniques, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Traralgon by calling 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertstraralgon.com.au